Milo drink movie#
Milo drink full#
Milo drink series#

Milo drink movie#

Nestlé went on to sponsor badminton clinics, football matches, and even movie screenings free of charge and complete with free-flowing Milo.īefore Red Bull could give you wings, Milo “brought out the champion in you”-yet another iconic catchphrase of the era. Milo played up its namesake (a legendary Olympic wrestler from ancient Greece) and debuted a new, not-so-subtle slogan, “Drinking Milo makes you healthy and strong!” For two decades, attending any sports-related event-from regional football matches at stadiums to tiny, intramural badminton matches-meant seeing a branded van parked at the edge of the venue, giving out free, ready-to-drink Milo juice boxes.

Milo drink full#

But back in ’80s Malaysia, a time when the national sports scene was booming (the five Sidek brothers were dominating the badminton circuit, and the football team qualified for the Olympics for the first time in 1972, and again in 1980), Milo capitalized on the burgeoning scene with its Kelly-green vans and kitschy ads full of baritone voiceovers. But it wasn’t until Milo rebranded in the ’80s that it came into its own as the de facto sports drink of the nation.Ĭhocolate and sports make for an unlikely combination, especially considering today’s electrolyte-spiked Gatorades and Pocari Sweats.

Milo drink series#

Plus, a series of commercials and banners touted its high content of “essential minerals” and “energizing vitamins.”Ī sip of Milo is evocative of a melted Malteser or Whopper-a comforting, calorific concoction of cocoa, made edgy thanks to the toasty, nutty depth of the malt. Its original tagline, “Nestlé’s Fortified Tonic Food,” was emblazoned across its verdant tin cans. In fact, across the world, the mix-in chocolate powder was a sneaky way to get children to drink more milk. It wasn’t until 1950 that Milo swam to Malaysian shores under the guise of a nutrition supplement. In 1934, the powdered drink mix made of milk, malt, and chocolate was invented in Australia by Nestlé scientist Thomas Mayne. In a country home to the highest number of Milo drinkers per capita (though the drink has a cult following in Colombia, too), the malty, chocolaty drink is sold everywhere, from McDonald’s to mamaks to roadside vans-brewed hot or cold, served plainly mixed with water or splashed milk, sweetened with condensed milk or sugar, slowly sipped on or ordered to go.īut the story of Milo doesn’t start in Malaysia. Manufacturer’s Address PO Box 207, York, YO91 1XY, UK.For Malaysians, it was a chocolate malt milk drink, not Gatorade, that fueled a generation of athletes.Ī mug of Milo is as Malaysian as a bowl of nasi lemak. For a milkier choice try adding milk powder and hot water to your Milo® Makes 13 servings Preparation and Usage Energise Your Day Make your milo mix familiar taste Put 6 heaped teaspoons (30g) of Milo® into a mug. Ingredients Protomalt Malt Extract (Malted Barley (16%), Tapioca Starch), Skimmed Milk Powder (22%), Sugar, Fat Reduced Cocoa Powder (12%), Palm Oil, Minerals (Dicalcium Phosphate, Disodium Phosphate, Ferric Pyrophosphate), Vitamins (C, B3, B6, Riboflavin), FlavouringĪdditional Information Contains Milk Contains Barley Pack Type: Pack

Did you know MILO® comes in many different variants across the globe? Enjoy MILO® as part of a balanced diet and a healthy lifestyle.īrand Marketing Established in 1934, MILO® comes in many different variants across the globe and can be enjoyed as part of a nutritious breakfast to help provide you with nutrients you need. MILO® is made from PROTOMALT™ malt extract, milk and cocoa with added vitamins and minerals.

Product Marketing Enjoy MILO® with ACTIV-GO™ as part of a nutritious breakfast for the whole family. Chocolate Malt Beverage with Skimmed Milk, Vitamin C, B3, B6, Riboflavin and Calcium, Iron and Phosphorus.